When a multi-platinum selling artist goes and releases a single with meme artwork to boot, you know they mean business.

And it seems Prince has gone and done just that with his new single “This Could B Us”, taken off his forthcoming 35th studio album HITNRUN, which is set to be released exclusively on Tidal. Great news for those without a subscription.

It’s crazy to think it’s possible to release 35 studio albums in a lifetime, let alone remaining at the top of your game.

Featuring “Purple Rain” inspired cover art, a snippet of the single can be heart below. HITNRUN is set to be released on 7 September.


This Could B Us from TIDAL on Vimeo.